HOW FAR IS DIGITAL MEDIA INFLUENCING ACADEMIC JOURNALISM

Bijith Vakkalary; G Anne Florentyana; Kubeshwar. R

doi:10.29121/ShodhVichar.v1.i2.2025.49

Authors

Bijith Vakkalary Assistant Professor, PG Department of Journalism & Communication, Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous), Arumbakkam, Chennai-600106. Author
G Anne Florentyana News Correspondent, Inc42 Media, 4th Floor, Jujhar Tower, 59/16, RD Marg, Block K, Kalkaji, New Delhi, Delhi 110019 Author
Kubeshwar. R BA Journalism Student, PG Department of Journalism & Communication, Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous), Arumbakkam, Chennai-600106. Author

DOI:

https://doi.org/10.29121/ShodhVichar.v1.i2.2025.49

Keywords:

Digital Media, Academic Journalism, Digital Literacy, Technology Acceptance Model, Media Education

Abstract

Academic journalism is persistently shaping the parallel via the advancement in digital media technology that is altering the general inspective leaving technology acceptance model (TAM), which highlights the importance of perceived utility and simplicity of using technology acquisition employed in the study to examine the adaptation of digital media and journalism curricula. Study looks into how journalism students view digital tools and readiness for their workforce. According to the finding, a sizable major students think that in comparison traditional print, digital media into their comprehension journalistic principle speedup information availability. Further, it offers new appealing methods to consume use the finding emphasizes house students choose digital platforms for conducting index research producing material and honing their abilities to meet industries standards. General consensus suggests reasons to employ Adobe digital tools despite a minor percentage having in neutral or mixed centimeters to incorporate digital media into general school the job that is becoming more and more line on technology and career path.

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