CUSTOMER INSIGHTS FOR ENHANCING MARKETING STRATEGIES IN THE BEAUTY AND WELLNESS INDUSTRY

Spandan Nagare; Reshma Rakesh Nair; Bhawna Sharma

doi:10.29121/ShodhVichar.v1.i1.2025.56

Authors

Spandan Nagare BBA Student, Amity Business School, Mumbai, India, Amity University Maharashtra, Mumbai–Pune Expressway, Bhatan, Post-Somathne, Panvel, Mumbai – 410206, M.S., India Author
Dr. Reshma Rakesh Nair Associate Professor, Amity Business School, Mumbai, India, Amity University Maharashtra, Mumbai–Pune Expressway, Bhatan, Post-Somathne, Panvel, Mumbai – 410206, M.S., India Author
Dr. Bhawna Sharma Offg. HOI, Amity Business School, Mumbai, India, Amity University Maharashtra, Mumbai–Pune Expressway, Bhatan, Post-Somathne, Panvel, Mumbai – 410206, M.S., India Author

DOI:

https://doi.org/10.29121/ShodhVichar.v1.i1.2025.56

Keywords:

Customer Insights, Marketing Strategies, Brand Awareness, Consumer Behavior, Beauty and Wellness

Abstract

The beauty and wellness sector is undergoing significant transformation driven by increasing consumer awareness, shifts in lifestyle, and the impact of digital media. This research investigates the utilization of customer insights to bolster marketing strategies and enhance brand visibility within this industry. Data was gathered from participants via a structured survey to evaluate perceptions, levels of satisfaction, and channels of awareness. The results indicate that social media, digital marketing, and personalized interactions play a crucial role in influencing brand visibility and fostering customer loyalty. The study concludes that by harnessing customer insights, brands can formulate targeted strategies that improve market penetration and strengthen consumer relationships.

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