A COMPRESHENSIVE STUDY ON SOCIAL MEDIA MARKETING

Ariz Rabbani Sayyed; Lenin Jothi; Bhawna Sharma

doi:10.29121/ShodhVichar.v1.i2.2025.61

Authors

Ariz Rabbani Sayyed MBA 2nd Year Marketing & Sales Amity Business School, Amity University Mumbai Author
Dr. Lenin Jothi Assistant Professor, Amity Business School, Amity University Mumbai Author
Prof. (Dr.) Bhawna Sharma Director International Affairs & Programs, Officiating HOI, Amity Business School, Amity University Mumbai Author

DOI:

https://doi.org/10.29121/ShodhVichar.v1.i2.2025.61

Keywords:

Social Media Marketing, Digital branding, performance advertisement, Google ads, Tik Tok marketing, Vision10X, SME digital growth, content strategy

Abstract

The paper introduces the discussion of the ways in which the combination of social media marketing and digital branding strategies could improve online presence and customer interactions and lead generation of small and medium enterprises using Vision10X Digital Marketing LLP as an example. The research is developed on the basis of experiential learning obtained during the 45-day internship within Vision10X and backup with secondary data in the form of industry reports, digital marketing models and platform analytics.
The article explores the effects of content planning, social media aesthetics, video-based communication, and targeted advertising on brand visibility on Instagram, Facebook, Tik Tok, Google Ads, and Google My Business. The discussion shows that the strategic combination of organic content and performance marketing is an important factor in enhancing reach, engagement, and flow of qualified leads. Nevertheless, the problems of unreliable posting, ad exhaustion, and increasing CPC, and a lack of digital awareness of clients still impact the overall performance.
The conclusions made are that structured content calendar, enhanced video production, communication that is culturally relevant, and optimization-driven advertisement strategies can make significant contributions to digital performance improvements of SMEs. The efficiency and competitiveness of digital agencies in the Indian and UK markets can be further increased with the help of strengthening client education, new reporting procedures, and the use of AI-enabled tools.