ShodhVichar: Journal of Media and Mass Communication
type: channel
description: ShodhVichar: Journal of Media and Mass Communication is an online, half-yearly, open-access, peer-reviewed journal of studies focused on Media and Mass Communication Studies that publishes research papers in both Hindi and English languages. Media and Mass Communication Studies is an academic field that explores the Television, radio, newspapers, the internet, and social media among other media, and how they affect society. This discipline examines the creation, distribution, and consumption of content, and the role media plays in shaping public opinion, culture, and individual behavior. Editor-in-chief: Dr. Ambika Sankar Mishra (Associate Professor, Department of Journalism and Mass Communication, Rama Devi Women’s University, Bhubaneswar, Odisha, India) Managing Editor: Dr. Tina Porwal (PhD, Maharani Laxmibai Girls P.G. College, Indore, India)
publisher: Granthaalayah Publications and Printers
language: en
publication name: ShodhVichar: Journal of Media and Mass Communication
issn: 3108-270X
copyright: With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author. It is not necessary to ask for further permission from the author or journal board. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
items: THE IMPERATIVE ANALYSIS OF INNOVATION COMMUNICATION MODEL IN MANAGING BUSINESS IN THE ERA OF INSECURITY
items: SOCIAL MEDIA AS A CATALYST FOR SOCIAL WELFARE: ENHANCING SNEHITHA INITIATIVE VISIBILITY IN WAYANAD, KERALA
items: TURNING POINT IN CINEMA: METOO AND THE RESHAPING OF INSTITUTIONS IN THE MALAYALAM FILM INDUSTRY
items: PRESERVING CULTURAL IDENTITY THROUGH PARTICIPATORY COMMUNICATION: A STUDY OF ODISHA’S BHAGABATA TUNGIS
items: DOCUMENTARY PROCESS OF SOLAR ENERGY-BASED TRADITIONAL SALT PRODUCTION IN THE AGARIYA COMMUNITY: A CASE STUDY
items: ARTIFICIAL INTELLIGENCE AND NEWS ANCHORING: TRANSFORMATIONS, CHALLENGES, AND ETHICAL IMPLICATIONS
items: THE ROLE OF TWITTER IN SETTING THE AGENDA AND SHAPING PUBLIC OPINION ABOUT THE PALESTINIAN NATIONAL STRUGGLE: AN EXPLANATORY STUDY IN LIGHT OF AGENDA-SETTING THEORY
items: CLIMATE CRISES IN THE AGE OF CORPORATE MEDIA: A CRITICAL ANALYSIS OF ENVIRONMENTAL DISASTER REPRESENTATION
items: HOW FAR IS DIGITAL MEDIA INFLUENCING ACADEMIC JOURNALISM
items: INFLUENCE OF SOCIAL MEDIA ON THE QUALITY OF LIFE OF THE ELDERLY- A PILOT STUDY
items: VALUE-BASED JOURNALISM IN ITS DIVERSE FORMS: A COMPARATIVE STUDY
items: PROFESSIONAL OPPORTUNITIES IN INFLUENCER MARKETING AND FINANCIAL CONTENT CREATION
items: CUSTOMER INSIGHTS AND THEIR IMPACT ON MARKETING STRATEGIES IN THE BEAUTY AND WELLNESS SECTOR
items: CUSTOMER INSIGHTS FOR ENHANCING MARKETING STRATEGIES IN THE BEAUTY AND WELLNESS INDUSTRY
items: IS DIGITAL MARKETING SIMPLY COMMUNICATION EVOLVED? A STUDY ON HOW DIGITAL PLATFORMS RESHAPE BRAND–CUSTOMER INTERACTION
items: PSYCHO-NUTRITIONAL THERAPEUTICS: INTEGRATING DIET AND MENTAL HEALTH IN FAMILY WELL-BEING
items: ETHICS AND POWER: A COMPARATIVE STUDY OF POLITICAL MORALITY IN MODERN GOVERNANCE
items: EXPLORING SUBALTERN PERSPECTIVE IN THE MOVIE KERRY ON KUTTON: A SEMIOTIC ANALYSIS OF SMALL-TOWN REALITIES IN INDIAN CINEMA
items: INFLUENCE OF SOCIAL MEDIA ON THE QUALITY OF LIFE OF THE ELDERLY- A REVIEW STUDY FROM 2010- 2025
items: MEDIA DEPENDENCY BEHAVIOUR DURING THE COVID-19 PANDEMIC IN KARNATAKA
items: LOW VISIBILITY OF FEMALE YOUTUBERS ADDRESSING ENVIRONMENTAL MATTERS: A QUESTION OF DISCURSIVE STRATEGIES?
items: VALUE-BASED JOURNALISM: CONCEPT, HISTORY, STRUGGLES, AND PROSPECTS
items: NEGOTIATING RESPECTABILITY: A TRANSNORMATIVE CONTENT ANALYSIS OF TRANSGENDER MOTHERHOOD IN VICKS INDIA'S TOUCH OF CARE ADVERTISEMENT (2017)
items: DIGITAL MEDIA IN EDUCATIONAL THERAPY (DMEDTX) FOR SCHOOL-AGE LEARNERS WITH DYSLEXIA
items: DIGITAL DETOX OR DIGITAL DESPAIR? EXAMINING FEAR OF MISSING OUT (FOMO), SLEEP QUALITY, AND MENTAL HEALTH AMONG HOSTEL-RESIDING UNIVERSITY STUDENTS IN PUNJAB, INDIA
items: THE ROLE OF MEDIA IN PRESERVATION AND PROMOTION OF ANCIENT INDIAN KNOWLEDGE SYSTEMS IN THE PRESENT SOCIETY
items: INVESTIGATION OF DIGITAL WELL-BEING AND INTOLERANCE TO UNCERTAINTY AS A PREDICTORS OF NARCISSISM IN SOCIAL MEDIA
items: IMPLICIT COMMUNICATIONS IN HIGHER EDUCATION PEDAGOGY
items: DIGITAL MEDIA IN THE 21ST CENTURY: A COMPREHENSIVE REVIEW OF TRENDS, SOCIETAL IMPACT, AND FUTURE
items: EXPLORING THE EFFECTIVENESS OF ALTERNATIVE DISCIPLINE METHODS IN GHANAIAN BASIC SCHOOLS: A CASE STUDY OF SELECTED BASIC SCHOOLS WITHIN THE GREATER ACCRA REGION, GHANA

THE IMPERATIVE ANALYSIS OF INNOVATION COMMUNICATION MODEL IN MANAGING BUSINESS IN THE ERA OF INSECURITY
type: item
description: The study on the imperative analysis innovation communication model in managing business in Nigeria was formulated to review the current insecurity threat in Nigeria and how communication have contributed in managing its challenges. The scope of the study covers the six (6) geo-political zones. The researchers chose the population of the study from North East, North West, North Central, South East, South West and South- South zones from where a sample size of 380 was developed and 360 retrieved. Survey method was applied to enable the researchers solicit opinion of the respondents across the zones. The Findings reviewed that North Eastern part of Nigeria witnessed the highest number of insecurity within 2015-2024 including the number of closed schools and out of the school children in North Central and west. The study further reviewed that the most dreaded non-state actors in the security group is Boko Haram terrorists group seconded by Bandits, Herders and down in the South-East is unknown to gun men. Again, the role of communication was examined and the study showed that the area of communication has done relatively well but need to improve on managing the insecurity for healthy business environment in Nigeria. The study concludes that the period witnessed the greatest threat to human lives and properties across Nigeria orchestrated by insecurity challenges. The excesses of insecurity has adversely affected the promotion. The excesses of insecurity has adversely affected the promotion of business and attraction of investors to Nigeria. It recommends that every administration in Nigeria must be proactive in tackling insecurity using communication process like interpersonal communication and news media that evolve essentially on peoples-oriented professionalism to curb insecurity in Nigeria.
subject: Articles
  topic: section
subject: Imperative
  topic: keywords
subject: Analysis
  topic: keywords
subject: Innovation Communication Model
  topic: keywords
subject: Insecurity Management of Business and Insecurity
  topic: keywords
creator: Ferdinanad Obasi
creator: Okechukwu Samuel Omeje
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-01-31
publication date: 2025-01-31
starting page: 1
ending page: 10
doi: 10.29121/ShodhVichar.v1.i1.2025.3

SOCIAL MEDIA AS A CATALYST FOR SOCIAL WELFARE: ENHANCING SNEHITHA INITIATIVE VISIBILITY IN WAYANAD, KERALA
type: item
description: The SNEHITHA initiative, a core part of Kerala’s Kudumbashree Mission, serves as a vital gender help desk for women and children facing distress. In districts like Wayanad, SNEHITHA provides a lifeline, offering everything from crisis counselling and legal aid to emergency short-stay shelters. While these services are essential for tackling domestic violence and human trafficking, their impact depends entirely on whether the community knows they exist. Our study examines how social media has changed this dynamic in Wayanad. For women in rural and semi-urban areas, digital platforms are more than just communication tools; they are breaking down long-standing social stigmas and geographical hurdles. The researchers found that social media significantly boosted SNEHITHA’s visibility. More importantly, it led to higher engagement and gave more women the confidence to step forward and seek help. These findings show that digital outreach is no longer optional for gender justice. By fostering direct community participation, these tools align local welfare efforts with India’s broader Vision 2047 for inclusive development. Ultimately, this research demonstrates how a smart digital strategy can turn a silent policy into a lived reality for the women who need it most.
subject: Articles
  topic: section
subject: Social Media Awareness
  topic: keywords
subject: SNEHITHA initiative
  topic: keywords
subject: Women Empowerment
  topic: keywords
subject: Gender Help Desk
  topic: keywords
subject: Digital Public Policy
  topic: keywords
creator: Jobin Joy
creator: A Ancy
rights: Copyright (c) 2026 ShodhVichar: Journal of Media and Mass Communication
date: 2026-03-14
publication date: 2026-03-14
starting page: 42
ending page: 47
doi: 10.29121/ShodhVichar.v2.i1.2026.77

TURNING POINT IN CINEMA: METOO AND THE RESHAPING OF INSTITUTIONS IN THE MALAYALAM FILM INDUSTRY
type: item
description: The #MeToo movement in Malayalam cinema has exposed persistent gendered harassment and structural inequalities within the film industry. Even before the global #MeToo campaign gained momentum in 2017, the Malayalam film industry was unsettled by a high-profile sexual harassment case that revealed exploitative practices that have been deeply embedded in its culture. This incident acted as a catalyst, prompting sustained debates on workplace ethics, gender sensitivity, and institutional accountability, finally paving the way for reform. Adopting a descriptive case study approach, this research traces the movement’s trajectory by examining major incidents, institutional responses, and policy interventions. It highlights the role of the Women in Cinema Collective (WCC), which amplified survivor voices and mobilized pressure for systemic change. The study also analyzes the Hema Committee and its report which documented entrenched exploitation and emphasized the urgency of gender-sensitive reforms. By situating #MeToo within Malayalam cinema this study demonstrates its influence in reshaping industry practices, strengthening accountability, and advancing dialogue on gender justice.
subject: Articles
  topic: section
subject: MeToo
  topic: keywords
subject: Malayalam Cinema
  topic: keywords
subject: Sexual Harassment
  topic: keywords
subject: Women Movement
  topic: keywords
subject: Institutional Change
  topic: keywords
creator: Fatma Tehzeeb
rights: Copyright (c) 2026 ShodhVichar: Journal of Media and Mass Communication
date: 2026-03-05
publication date: 2026-03-05
starting page: 35
ending page: 41
doi: 10.29121/ShodhVichar.v2.i1.2026.76

PRESERVING CULTURAL IDENTITY THROUGH PARTICIPATORY COMMUNICATION: A STUDY OF ODISHA’S BHAGABATA TUNGIS
type: item
description: India's storytelling traditions are indeed a treasure trove of cultural wealth, exemplifying the profound role of narratives in preserving and transmitting knowledge. These traditions connect the present to the collective wisdom of the past, highlighting the intrinsic relationship between art, spirituality, and community in the Indian ethos. The Bhagabata Tungi of Odisha enriches India's storytelling legacy, serving as a community space for reciting the Odia Bhagabata authored by Atibadi Jagannath Das and promoting knowledge sharing. These Tungis embody participatory storytelling, enabling interactive learning and preserving cultural identity. Similar to other Indian traditions, such as the Ramayana or Panchatantra, Tungis transfer spiritual and moral values across generations. Unique to Tungis is their localised adaptation, blending philosophical teachings with practical life lessons relevant to the community. This echoes India’s broader oral traditions, including tribal narratives and acts as a vital tool for cultural preservation. Bhagabata Tungis exemplify the transformative power of storytelling in fostering unity and shared values. This study highlights the importance of Bhagabata Tungi in preserving cultural identity and fostering intergenerational transmission of knowledge. Drawing parallels between traditional Tungis practices and modern communication frameworks, this study demonstrates the relevance of participatory communication and interactive learning models. This paper concludes by emphasising the need to preserve and revitalise Bhagabata Tungi traditions to maintain their relevance in contemporary society while providing insights into integrating oral storytelling practices into modern educational and communication methodologies.
subject: Articles
  topic: section
subject: Bhagabata Tungi
  topic: keywords
subject: Oral Traditions
  topic: keywords
subject: Knowledge Transmission
  topic: keywords
subject: Participatory Storytelling
  topic: keywords
subject: Cultural Preservation
  topic: keywords
creator: Ratikanta Behera
creator: Jayanta Kumar Panda
rights: Copyright (c) 2026 ShodhVichar: Journal of Media and Mass Communication
date: 2026-03-02
publication date: 2026-03-02
starting page: 22
ending page: 27
doi: 10.29121/ShodhVichar.v2.i1.2026.78

DOCUMENTARY PROCESS OF SOLAR ENERGY-BASED TRADITIONAL SALT PRODUCTION IN THE AGARIYA COMMUNITY: A CASE STUDY
type: item
description: This research paper examines the documentary filmmaking process undertaken to explore the technological transformation in the livelihood, social structure, and culture of the Agariya community engaged in traditional salt production in the Little Rann of Kutch, Gujarat. Since 2017, the Agariyas have increasingly shifted from diesel-powered pumps to solar-powered systems, substantially reducing production costs and contributing to improvements in socio-economic conditions, education, and women’s empowerment within the community. Using this film as a documentary case study, the paper focuses on how key creative and methodological decisions such as topic selection, field research and interviews, narrative construction, and cinematographic choices are negotiated when working with sensitive and complex social realities. The documentary is approached not merely as an audio-visual text, but as a research methodology that generates situated, practice-based knowledge. By reflecting on the experiences, challenges, and ethical considerations encountered during the filmmaking process, the study highlights both the lived conditions of the Agariyas and the analytical potential of audiovisual research for engaging with marginalized communities. The research emerges from an Indian Council of Social Science Research (ICSSR)-funded project titled “Impact of Solarization on Traditional Salt Production: A Case Study of the Agariya Community in the Little Rann of Kutch”.
subject: Articles
  topic: section
subject: Agariya community
  topic: keywords
subject: Traditional salt production
  topic: keywords
subject: Audio-visual research
  topic: keywords
subject: Solarization
  topic: keywords
subject: Documentary case study
  topic: keywords
creator: Sandesh Mahajan
creator: Pradeep Mallik
rights: Copyright (c) 2026 ShodhVichar: Journal of Media and Mass Communication
date: 2026-03-05
publication date: 2026-03-05
starting page: 28
ending page: 34
doi: 10.29121/ShodhVichar.v2.i1.2026.72

ARTIFICIAL INTELLIGENCE AND NEWS ANCHORING: TRANSFORMATIONS, CHALLENGES, AND ETHICAL IMPLICATIONS
type: item
description: Artificial Intelligence (AI) has increasingly become an integral part of the modern news ecosystem. One of the most visible manifestations of this transformation is the emergence of AI-powered news anchors. These virtual presenters, driven by advances in natural language processing, computer vision, machine learning, and speech synthesis, are reshaping how news is produced, presented, and consumed. This paper provides an in-depth and critical examination of AI in news anchoring, tracing its technological foundations, global adoption patterns, impact on journalistic practices, audience trust, labor dynamics, and ethical as well as regulatory challenges. Drawing extensively on peer-reviewed literature, global case studies, and policy discussions, the study argues that while AI news anchors offer efficiency, scalability, cost-effectiveness, and multilingual reach, they also pose significant risks related to misinformation, erosion of public trust, deepfake misuse, algorithmic bias, and professional displacement. The paper concludes by proposing a comprehensive, multi-level framework for the responsible, transparent, and ethical adoption of AI news anchoring within contemporary journalism ecosystems.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: News Anchoring
  topic: keywords
subject: Automated Journalism
  topic: keywords
subject: Media Ethics
  topic: keywords
subject: Deepfakes
  topic: keywords
subject: Audience Trust
  topic: keywords
creator: Charan Kamal Walia
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-04-30
publication date: 2025-04-30
starting page: 109
ending page: 115
doi: 10.29121/ShodhVichar.v1.i2.2025.70

THE ROLE OF TWITTER IN SETTING THE AGENDA AND SHAPING PUBLIC OPINION ABOUT THE PALESTINIAN NATIONAL STRUGGLE: AN EXPLANATORY STUDY IN LIGHT OF AGENDA-SETTING THEORY
type: item
description: This study examines Twitter's role in setting the agenda about the Palestinian national struggle (PNS) to create public opinion by applying the agenda-setting theory. The study uses a quantitative approach, utilizing an online survey published on Twitter, which garnered 424 participants. The study concluded that Twitter shapes an alternative cognitive and political agenda, and it constantly reinforces the PNS in the public consciousness through repetition and constant exposure. Furthermore, Twitter has become a space for constructing alternative narratives and breaking the hegemony of the Western narrative. The study also indicated that users are no longer passive recipients, but rather active participants in shaping public opinion. The study reveals a mechanism of reverse agenda setting, where priorities shift from digital platforms like Twitter to traditional media instead of the usual classic direction. Finally, Twitter represents a living application of the three levels of agenda setting.
subject: Articles
  topic: section
subject: Agenda-setting theory
  topic: keywords
subject: agenda-setting
  topic: keywords
subject: Palestine
  topic: keywords
subject: public opinion
  topic: keywords
subject: Twitter
  topic: keywords
subject: X
  topic: keywords
creator: Mohammed M. A. Abunahel
creator: Sapna M. S.
rights: Copyright (c) 2026 ShodhVichar: Journal of Media and Mass Communication
date: 2026-01-20
publication date: 2026-01-20
starting page: 1
ending page: 21
doi: 10.29121/ShodhVichar.v2.i1.2026.71

CLIMATE CRISES IN THE AGE OF CORPORATE MEDIA: A CRITICAL ANALYSIS OF ENVIRONMENTAL DISASTER REPRESENTATION
type: item
description: The climate crises unfold not only through spectacular disasters but also through what Rob Nixon terms slow violence – gradual, delayed, and often invisible forms of environmental harm that disproportionately affect vulnerable populations. In the age of corporate media, however, such protracted ecological crises pose fundamental challenges to dominant news values shaped by immediacy, spectacle, and commercial imperatives. This paper critically examines how corporate media represents environmental disasters and slow-onset climate impacts, interrogating the narrative, visual, and temporal frameworks through which climate catastrophe is made visible – or rendered invisible. It argues that event-driven news cycles, market-driven pressures, audience fatigue, limited visual immediacy, and the growing circulation of misinformation significantly constrain sustained and structural engagement with the climate crisis. Situating media practices within the political economy of corporate journalism, the study highlights the ethical and representational responsibilities of the media to move beyond episodic disaster reporting, amplify marginalised voices, and contextualise long-term ecological risks within broader socio-economic structures. Through a critical analysis of media practices and selected case illustrations, the paper ultimately calls for more nuanced, long-form, empathetic, and solutions-oriented modes of climate storytelling capable of representing slow violence and fostering deeper public engagement in an era of ecological precarity.
subject: Articles
  topic: section
subject: Climate Crisis
  topic: keywords
subject: Corporate Media
  topic: keywords
subject: Slow Violence
  topic: keywords
subject: Environmental Disaster Representation
  topic: keywords
subject: Media Ethics
  topic: keywords
subject: Political Economy
  topic: keywords
creator: Dr. Subrata Biswas
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-30
publication date: 2025-12-30
starting page: 212
ending page: 221
doi: 10.29121/ShodhVichar.v1.i2.2025.68

HOW FAR IS DIGITAL MEDIA INFLUENCING ACADEMIC JOURNALISM
type: item
description: Academic journalism is persistently shaping the parallel via the advancement in digital media technology that is altering the general inspective leaving technology acceptance model (TAM), which highlights the importance of perceived utility and simplicity of using technology acquisition employed in the study to examine the adaptation of digital media and journalism curricula. Study looks into how journalism students view digital tools and readiness for their workforce. According to the finding, a sizable major students think that in comparison traditional print, digital media into their comprehension journalistic principle speedup information availability. Further, it offers new appealing methods to consume use the finding emphasizes house students choose digital platforms for conducting index research producing material and honing their abilities to meet industries standards. General consensus suggests reasons to employ Adobe digital tools despite a minor percentage having in neutral or mixed centimeters to incorporate digital media into general school the job that is becoming more and more line on technology and career path.
subject: Articles
  topic: section
subject: Digital Media
  topic: keywords
subject: Academic Journalism
  topic: keywords
subject: Digital Literacy
  topic: keywords
subject: Technology Acceptance Model
  topic: keywords
subject: Media Education
  topic: keywords
creator: Bijith Vakkalary
creator: G Anne Florentyana
creator: Kubeshwar. R
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-16
publication date: 2025-12-16
starting page: 205
ending page: 211
doi: 10.29121/ShodhVichar.v1.i2.2025.49

INFLUENCE OF SOCIAL MEDIA ON THE QUALITY OF LIFE OF THE ELDERLY- A PILOT STUDY
type: item
description: This study examines the influence of social media on the quality of life of elderly individuals, guided by the Uses and Gratifications theory. It focuses on how the elderly engage with social media and the benefits they derive from it. The research aims to provide insights into social media's role in enhancing well-being. Social media engagement will be assessed using the Social Media Use Integration Scale (Lawdermilt, 2020), while quality of life will be measured via the WHOQOL-BREF scale. A structured survey will be administered to 100 elderly residents in the Chennai District to gather data on usage patterns and perceived life satisfaction. The findings are expected to highlight the psychological and social dimensions of social media use among older adults, offering valuable implications for digital inclusion initiatives and elderly care strategies in an increasingly connected world.
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Elderly
  topic: keywords
subject: Quality Of Life
  topic: keywords
subject: Uses And Gratifications Theory
  topic: keywords
subject: Whoqol-Bref
  topic: keywords
subject: Social Media Use Integration Scale
  topic: keywords
subject: Chennai District
  topic: keywords
creator: Rijitha. R
creator: Nikhil Kumar Gouda
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 188
ending page: 204
doi: 10.29121/ShodhVichar.v1.i2.2025.62

VALUE-BASED JOURNALISM IN ITS DIVERSE FORMS: A COMPARATIVE STUDY
type: item
description: Journalism has recognized as the fourth pillar of democracy because it holds the power to inform, educate, and hold those in authority accountable. However, journalism can realize its true democratic potential only when it is guided by core values such as truth, impartiality, transparency, accountability, and public interest. It is this value-based form of journalism that elevates the media beyond being a mere medium of information, and transforms it into a “catalyst for social change.” After discussing the concept, necessity, historical background, principles, challenges, and future prospects of value-based journalism in previous literature, this research paper explores its various forms and expressions. Value-based journalism is not merely a theoretical concept; it manifests through diverse forms of journalistic practices that embody ethical conduct and responsibility. This paper primarily analyzes the following forms associated with value-based journalism: 1. Constructive Journalism – Presenting a positive and balanced perspective. 2. Solutions Journalism – Reporting not only on problems but also on their possible solutions. 3. Interventive Journalism – Exposing injustice and hidden truths. 4. Investigative Journalism – Deep pursuit of truth and factual revelations. Peace Journalism – Promoting dialogue and peace in conflict situations. Although these are distinct branches of journalism, their fundamental objective is the same — to inspire transparent, responsible, and positive change in society beyond the race for sensationalism or TRP- driven content. The paper also discusses the role and ethical responsibilities of the media in the global and digital era, along with the normative frameworks that lend meaningfulness to value-based journalism. The study concludes that commercial pressures, political polarization, and technological disruptions have weakened journalistic ethics. Therefore, in the current scenario, value-based journalism has become vital for the ve…
subject: Articles
  topic: section
subject: Value-Based Journalism
  topic: keywords
subject: Democracy, Ethics
  topic: keywords
subject: Public Interest
  topic: keywords
subject: Fake News
  topic: keywords
subject: Digital Media
  topic: keywords
subject: Freedom of the Press
  topic: keywords
subject: Constructive Journalism
  topic: keywords
subject: Investigative Journalism
  topic: keywords
subject: Solutions Journalism
  topic: keywords
subject: Peace Journalism
  topic: keywords
subject: Citizen Journalism
  topic: keywords
subject: Literary/Narrative Journalism
  topic: keywords
subject: Developmental Journalism
  topic: keywords
creator: Dr. Anita Janjani
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 175
ending page: 180
doi: 10.29121/ShodhVichar.v1.i2.2025.60

PROFESSIONAL OPPORTUNITIES IN INFLUENCER MARKETING AND FINANCIAL CONTENT CREATION
type: item
description: The paper under consideration reviews the burgeoning influencer marketing realm in the financial content creation industry, exploring the substantial engagement opportunities along with the regulatory hurdles. The emergence of "Finfluencers" on YouTube and TikTok has dramatically transformed the financial information consumption pattern among the younger generation (Millennials and Gen Z), with the power being transferred from the traditional institutions to the digital personalities that are more relatable. The research examines the main value propositions of influencer-brand partnerships—ranging from increased reach and perceived reliability to the breaking down of complicated financial concepts—that are making these collaborations very effective in the areas of financial literacy and product promotion. Importantly, the issue is being discussed in terms of the conflict between the trust that the creators of the content have with their audience and the tight regulatory compliance that is required in finance (e.g., SEBI guidelines on disclosure and real-time data). In combining market dynamics and the latest regulatory activities, the study recommends a model consisting of strategic and compliant partnerships, eventually concluding that influencer marketing is no longer an option but rather a necessity in the challenging high-risk area requiring sophisticated governance to unlock its potential while securing retail investors.
subject: Articles
  topic: section
subject: Opportunities
  topic: keywords
subject: Influencer Marketing
  topic: keywords
subject: Financial
  topic: keywords
creator: Tanirika Hanotia
creator: Priya Satsangi
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-06-30
publication date: 2025-06-30
starting page: 94
ending page: 100
doi: 10.29121/ShodhVichar.v1.i1.2025.58

CUSTOMER INSIGHTS AND THEIR IMPACT ON MARKETING STRATEGIES IN THE BEAUTY AND WELLNESS SECTOR
type: item
description: The beauty and wellness industry is experiencing significant change driven by rising consumer awareness, lifestyle shifts, and the influence of digital media. This study explores how customer insights can be leveraged to strengthen marketing strategies and enhance brand visibility in this sector. Data collected through structured surveys assessed consumer perceptions, satisfaction levels, and awareness channels. Findings reveal that social media, digital marketing, and personalized customer interactions play vital roles in increasing brand visibility and fostering customer loyalty. The research concludes that effectively utilizing customer insights allows brands to develop targeted marketing strategies that boost market reach and deepen consumer engagement.
subject: Articles
  topic: section
subject: Customer
  topic: keywords
subject: Marketing Strategies
  topic: keywords
subject: Beauty and Wellness
  topic: keywords
creator: Aditya Kumar Gupta
creator: Reshma Rakesh Nair
creator: Bhawna Sharma
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 166
ending page: 174
doi: 10.29121/ShodhVichar.v1.i2.2025.57

CUSTOMER INSIGHTS FOR ENHANCING MARKETING STRATEGIES IN THE BEAUTY AND WELLNESS INDUSTRY
type: item
description: The beauty and wellness sector is undergoing significant transformation driven by increasing consumer awareness, shifts in lifestyle, and the impact of digital media. This research investigates the utilization of customer insights to bolster marketing strategies and enhance brand visibility within this industry. Data was gathered from participants via a structured survey to evaluate perceptions, levels of satisfaction, and channels of awareness. The results indicate that social media, digital marketing, and personalized interactions play a crucial role in influencing brand visibility and fostering customer loyalty. The study concludes that by harnessing customer insights, brands can formulate targeted strategies that improve market penetration and strengthen consumer relationships.
subject: Articles
  topic: section
subject: Customer Insights
  topic: keywords
subject: Marketing Strategies
  topic: keywords
subject: Brand Awareness
  topic: keywords
subject: Consumer Behavior
  topic: keywords
subject: Beauty and Wellness
  topic: keywords
creator: Spandan Nagare
creator: Reshma Rakesh Nair
creator: Bhawna Sharma
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-02-28
publication date: 2025-02-28
starting page: 86
ending page: 93
doi: 10.29121/ShodhVichar.v1.i1.2025.56

IS DIGITAL MARKETING SIMPLY COMMUNICATION EVOLVED? A STUDY ON HOW DIGITAL PLATFORMS RESHAPE BRAND–CUSTOMER INTERACTION
type: item
description: Digital marketing is often perceived as a modern extension of traditional communication, merely delivered through online platforms. However, its evolution reveals a deeper strategic transformation. This paper explores the argument that while the foundation of digital marketing lies in communication, it has expanded far beyond simple message delivery. Through tools such as social media, automated chatbots, email systems, and AI-driven content processes, digital marketing integrates data, customer behaviour, and real-time responsiveness to create highly personalized interactions. The study examines how traditional communication principles still anchor digital practices, yet technology, analytics, and platform-based ecosystems have redefined how brands engage, influence, and retain audiences. By reviewing contemporary literature and analysing functional digital touchpoints, the paper concludes that digital marketing is not merely “communication on digital platforms” but a multi-layered, data-enabled system that merges human intent with technological precision.
subject: Articles
  topic: section
subject: Digital Communication
  topic: keywords
subject: Customer Touchpoints
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Automation Tools
  topic: keywords
subject: AI in Marketing
  topic: keywords
subject: Social Media Engagement
  topic: keywords
subject: Marketing Transformation
  topic: keywords
creator: Vidhi Harjai
creator: Reshma Nair
creator: Bhawna Sharma
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 160
ending page: 165
doi: 10.29121/ShodhVichar.v1.i2.2025.54

PSYCHO-NUTRITIONAL THERAPEUTICS: INTEGRATING DIET AND MENTAL HEALTH IN FAMILY WELL-BEING
type: item
description: The intricate relationship between nutrition and mental health has gained significant scientific recognition in recent years. Nutrients play vital roles in neurotransmitter synthesis, hormonal regulation, and gut-brain communication, directly influencing mood, cognition, and emotional resilience. This paper explores the emerging concept of psycho-nutritional therapeutics, an integrative approach that combines dietary interventions with psychological wellness strategies to enhance family well-being. A hypothetical cross-sectional study model was constructed to assess the impact of dietary patterns and nutrient intake on mental health indicators such as stress levels, sleep quality, and emotional balance in families. The study compared three groups: (A) families consuming processed, low-fiber diets; (B) families with balanced home-cooked diets; and (C) families following psycho-nutritional diets enriched with omega-3 fatty acids, B-vitamins, magnesium, tryptophan-rich foods, and probiotics. Results indicated that Group C exhibited the lowest perceived stress score (–28%), highest emotional well-being index (+24%), and significant improvement in sleep quality (+22%). These outcomes suggest that nutrient-dense diets profoundly influence neurotransmission and stress physiology through biochemical and gut-mediated pathways. This study emphasizes the Home Science perspective that views nutrition not only as sustenance but as a key determinant of psychological harmony and family health. Integrating psycho-nutritional principles into daily meals can promote emotional stability, reduce anxiety, and strengthen interpersonal relationships, thereby contributing to holistic family well-being.
subject: Articles
  topic: section
subject: Psycho-Nutrition
  topic: keywords
subject: Mental Health
  topic: keywords
subject: Gut-Brain Axis
  topic: keywords
subject: Omega-3 Fatty Acids
  topic: keywords
subject: Emotional Well-Being
  topic: keywords
subject: Family Health
  topic: keywords
subject: Stress Resilience
  topic: keywords
subject: Home Science.
  topic: keywords
creator: Sangeeta Ahirwar
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-06-18
publication date: 2025-06-18
starting page: 67
ending page: 72
doi: 10.29121/ShodhVichar.v1.i1.2025.50

ETHICS AND POWER: A COMPARATIVE STUDY OF POLITICAL MORALITY IN MODERN GOVERNANCE
type: item
description: The intersection of ethics and political power forms the moral foundation of modern governance. In contemporary democracies and authoritarian regimes alike, the exercise of power frequently tests the boundaries between moral responsibility and political necessity. This paper explores how political ethics influence governance quality, public trust, and institutional legitimacy. By comparing political morality across three governance models—liberal democracies, populist regimes, and technocratic states—this study highlights how ethical frameworks shape decision-making, corruption tolerance, and accountability. Using a mixed-method approach supported by hypothetical data, the findings suggest that systems with institutionalized ethical norms and accountability mechanisms exhibit higher transparency and public trust. The paper concludes that moral leadership and ethical governance are indispensable to achieving political legitimacy and sustainable development in the 21st century.
subject: Articles
  topic: section
subject: Ethics
  topic: keywords
subject: Political Morality
  topic: keywords
subject: Governance
  topic: keywords
subject: Power
  topic: keywords
subject: Accountability
  topic: keywords
subject: Corruption
  topic: keywords
subject: Legitimacy
  topic: keywords
creator: Harsha Chachane
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 155
ending page: 159
doi: 10.29121/ShodhVichar.v1.i2.2025.51

EXPLORING SUBALTERN PERSPECTIVE IN THE MOVIE KERRY ON KUTTON: A SEMIOTIC ANALYSIS OF SMALL-TOWN REALITIES IN INDIAN CINEMA
type: item
description: Cinema in India often functions as an ideological text that mirrors social realities, reinforces cultural hierarchies, and constructs public perception of marginalised communities. This study conducts a qualitative semiotic analysis of the Hindi film Kerry on Kutton (2016) to examine how subaltern identities are visually and narratively represented within the small-town socio-economic landscape. Using a purposive sampling approach, the film was analysed through multiple viewing cycles, identifying key signs, character trajectories, spatial settings and symbolic objects. Drawing upon Saussurean and Barthesian semiotics, the analysis proceeded through denotation, connotation and mythic interpretation, while psychoanalytic and subaltern frameworks were employed to contextualise character desire, humiliation and aspiration. Findings reveal that the film encodes marginalisation not through explicit dialogue, but through symbolic cues such as pig-rearing, wedding band labour, leftover food, urban aspiration and the gun as imagined emancipation. These narrative and visual signs naturalises caste hierarchies, structural poverty and the myth that upward mobility is attainable only through deviance or violence. This study contributes to existing scholarship by demonstrating how small-town Hindi cinema encodes caste and class through symbolic and spatial cues rather than explicit narrative exposition. The paper presents evidence that semiotic analysis can reveal hidden ideological structures embedded in popular media.
subject: Articles
  topic: section
subject: Semiotics
  topic: keywords
subject: Subaltern Studies
  topic: keywords
subject: Indian Cinema
  topic: keywords
subject: Poverty Representation
  topic: keywords
subject: Cultural Myth
  topic: keywords
creator: Harshit Kachhap
creator: Jayanta Kumar Panda
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-11-15
publication date: 2025-11-15
starting page: 137
ending page: 154
doi: 10.29121/ShodhVichar.v1.i2.2025.53

INFLUENCE OF SOCIAL MEDIA ON THE QUALITY OF LIFE OF THE ELDERLY- A REVIEW STUDY FROM 2010- 2025
type: item
description: The increasing number of elderly people in India requires social media to become essential for enhancing their quality of life. The research investigates Indian elderly well-being studies about social media effects that appeared in academic publications from 2010 through 2025. The Google Scholar database search returned 30 results, but only 13 studies met the inclusion criteria, which consisted of nine quantitative studies, one mixed-method study, two qualitative studies, and one review. The PRISMA flow diagram illustrates the complete evaluation process for study relevance and quality assessment. The research indicates that elderly people who use social media platforms achieve better life quality because these platforms enable social connection, combat loneliness, and enhance their mental health. The elderly people who maintain social media connections with family and friends achieve superior psychological health and report higher life satisfaction. The research indicates that digital literacy and social media platform accessibility influence social media benefits because urban elderly users show greater engagement than their rural counterparts. The review shows that social media provides elderly Indians with successful social connections and emotional care and life contentment, which supports its use for developing targeted interventions and policy improvements to boost their life quality.
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Elderly Population
  topic: keywords
subject: Quality of Life
  topic: keywords
subject: Prisma
  topic: keywords
subject: Whoqol-Bref
  topic: keywords
creator: Rijitha. R
creator: Nikhil Kumar Gouda
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 125
ending page: 136
doi: 10.29121/ShodhVichar.v1.i2.2025.47

MEDIA DEPENDENCY BEHAVIOUR DURING THE COVID-19 PANDEMIC IN KARNATAKA
type: item
description: The COVID-19 pandemic created an unprecedented global health crisis, accompanied by widespread social, economic, and educational disruptions. In India, and particularly in Karnataka, the pandemic reshaped people’s everyday lives, compelling them to rely heavily on media for information, guidance, and connection. With strict lockdowns, restrictions on mobility, and heightened uncertainty, the media became a primary source of news updates, government guidelines, health advisories, and even emotional support. In Karnataka, the media played a major role during the pandemic. Television news channels, regional newspapers, government portals, and digital press disseminated verified information. In contrast, social media platforms such as WhatsApp, Facebook, and Twitter became both sources of instant updates and avenues for misinformation. In this background, the present study investigated the media dependency behaviour during the COVID-19 pandemic in Karnataka with the objectives to identify the most preferred media for information-seeking, to determine the extent of media dependency for information during COVID-19 in Karnataka, and to study the impact of media dependency on the audience. The study used a structured questionnaire to find the answer to the above objectives. This study has explored the intricate relationship between individuals and media platforms during a time of uncertainty, revealing how people turned to various forms of media to seek clarity, security, and understanding. The findings are valuable not only for understanding the past pandemic but also for preparing communication strategies in the face of future crises.
subject: Articles
  topic: section
subject: Pandemic
  topic: keywords
subject: Media Dependency
  topic: keywords
subject: Impact
  topic: keywords
subject: Information Seeking
  topic: keywords
creator: Rajeshwari R
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 114
ending page: 124
doi: 10.29121/ShodhVichar.v1.i2.2025.43

LOW VISIBILITY OF FEMALE YOUTUBERS ADDRESSING ENVIRONMENTAL MATTERS: A QUESTION OF DISCURSIVE STRATEGIES?
type: item
description: Several studies have revealed that women are significantly under-represented in scientific research, as well as in science communication. Their lack of representation is noticeable in social media, including YouTube. In this study we tried to determine if low women visibility addressing environmental matters on YouTube is related to their discursive strategies vis-à-vis those of men. In particular, we tried to elucidate whether it is a result of women using less discursive elements related to gaining credibility, legitimacy and public attraction than their male counterparts. We also aimed to determine whether there was an indication of globalization in this difference or similarity of discursive strategies between men and women. Consequently, half of our sample of videos was produced by French youtubers, while the other half was produced by Mexican youtubers.
subject: Articles
  topic: section
subject: Women’s Underrepresentation
  topic: keywords
subject: Environmental Communication
  topic: keywords
subject: Science Communication
  topic: keywords
subject: Discursive Strategies
  topic: keywords
creator: Cecilia Lartigue
creator: Muriel Lefebvre
creator: Aquiles Negrete
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 59
ending page: 79
doi: 10.29121/ShodhVichar.v1.i2.2025.22

VALUE-BASED JOURNALISM: CONCEPT, HISTORY, STRUGGLES, AND PROSPECTS
type: item
description: Journalism is considered the fourth pillar of democracy, but when it is based on values ​​such as truth, impartiality, transparency, and public interest, it becomes more than just a medium of information but a driving force for social change. This type of journalism is called "value-based journalism." This research article focuses on the concept, need, history, development, challenges, and possibilities of value-based journalism. Today, when journalism often seems to deviate from its original purpose in the pursuit of TRPs, political pressure, and corporate profits, value-based journalism emerges as a ray of hope, in which the journalist's role is not merely that of an informant but that of a moral guardian. The article ultimately concludes that ensuring ethical education, media literacy, self-regulation, and the independence of journalists are essential to sustain value-based journalism.
subject: Articles
  topic: section
subject: Value-Journalism
  topic: keywords
subject: Democracy
  topic: keywords
subject: Ethics
  topic: keywords
subject: Public Interest
  topic: keywords
subject: Fake News
  topic: keywords
subject: Digital Media
  topic: keywords
subject: Freedom of The Press
  topic: keywords
subject: Ethical Journalism
  topic: keywords
creator: Anita Janjani
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 108
ending page: 113
doi: 10.29121/ShodhVichar.v1.i2.2025.42

NEGOTIATING RESPECTABILITY: A TRANSNORMATIVE CONTENT ANALYSIS OF TRANSGENDER MOTHERHOOD IN VICKS INDIA'S TOUCH OF CARE ADVERTISEMENT (2017)
type: item
description: This study critically examines the portrayal of transgender motherhood in Vicks India’s 2017 #TouchOfCare advertisement through the lens of Transnormativity Theory. Centered on the real-life story of Gauri Sawant, a transgender woman raising an adopted daughter, the advertisement crafts a poignant narrative of care, sacrifice, and maternal love. While the campaign has been lauded for its inclusive messaging, this research interrogates the normative frameworks that shape such representation. Through qualitative content analysis, the study explores the advertisement’s visual storytelling, character construction, and emotional tone to uncover how trans identities are positioned within acceptable cultural scripts. The findings indicate that the portrayal conforms to transnormative ideals emphasizing moral respectability, caregiving, and adherence to heteronormative family values. These depictions, although affirming on the surface, risk reinforcing narrow and assimilationist portrayals of transgender lives. The paper argues that such media representations enable a conditional form of acceptance, validating only those identities that align with mainstream ideals of respectability. This analysis contributes to broader conversations on gender representation, media ethics, and the politics of visibility in Indian advertising.
subject: Articles
  topic: section
subject: Transgender Representation
  topic: keywords
subject: Transnormativity
  topic: keywords
subject: Indian Advertising
  topic: keywords
subject: Gender Norms
  topic: keywords
subject: Corporate Media
  topic: keywords
subject: Motherhood
  topic: keywords
subject: Qualitative Content Analysis
  topic: keywords
subject: Visibility Politics
  topic: keywords
creator: R. Baiju Paul
creator: Paul T. Benziker
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 52
ending page: 58
doi: 10.29121/ShodhVichar.v1.i2.2025.38

DIGITAL MEDIA IN EDUCATIONAL THERAPY (DMEDTX) FOR SCHOOL-AGE LEARNERS WITH DYSLEXIA
type: item
description: The historical understanding of dyslexia can be traced back to 1676, with early accounts of reading difficulties not linked to vision problems. Over centuries, the term dyslexia has gradually evolved through multiple phases and terminologies: from that of word blindness to specific learning disorder. The prevailing definition - endorsed by the International Dyslexia Association (IDA) - constructs the condition of dyslexia as a neurobiological disorder marked by phonological deficits affecting fluency in word recognition, decoding and spelling. Intervention strategies for individuals with dyslexia have transformed from foundational methods (e.g., the Orton-Gillingham approach) to contemporary evidence-based practices that incorporate Digital Media (DM). The integration of Digital Media in Educational Therapy (DMEdTx) now plays a pivotal role in supporting learners with dysexia through multisensory engagement, adaptive/assistive technologies (AT), and holistic interventions. This short paper outlines 10 guiding principles for effective DMEdTx, each backed by research, and explores the DM tools that align with these principles to optimize learning. The convergence of cognitive science, assistive technologies, and culturally responsive teaching positions Digital Media as a vital component in personalized dyslexia support.
subject: Articles
  topic: section
subject: Assistive Technology (At)
  topic: keywords
subject: Digital Media (Dm)
  topic: keywords
subject: Dyslexia
  topic: keywords
subject: Educational Therapy (Edtx)
  topic: keywords
subject: Multisensory Learning
  topic: keywords
creator: Kok Hwee Chia
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 32
ending page: 42
doi: 10.29121/ShodhVichar.v1.i2.2025.27

DIGITAL DETOX OR DIGITAL DESPAIR? EXAMINING FEAR OF MISSING OUT (FOMO), SLEEP QUALITY, AND MENTAL HEALTH AMONG HOSTEL-RESIDING UNIVERSITY STUDENTS IN PUNJAB, INDIA
type: item
description: Fear of missing out (FOMO) is an increasing psychological issue among students in universities, and especially those who are in hostels with 24/7 internet access. Students who live in hostels in Punjab have unique difficulties in managing their social media usage because of the high level of competition in their academics and the widespread use of smartphones use. This study explores the relationship between FOMO as well as sleep quality and mental health issues among the population. A mixed-methods approach was used to study hostel-based students of 3 universities within Punjab. Data on quantitative variables were gathered through FOMO Scale (FOMO s), the FOMO Scale (FOMO s) as well as The Pittsburgh Sleep Quality Index (PSQI) and the Depression Stress Scale (DASS-21). In addition, 30 students with high FOMO scores were enrolled in semi-structured discussions. The results showed that 68 percent of the participants had poor quality sleep as well as FOMO strongly correlated in sleep disorders (r = 0.52, p .01). A regression analysis showed that FOMO contributed to 37 percent of variation in anxiety-related signs (b = 0.43, p .001). Qualitative research has revealed that compulsive nighttime social media use was an important factor in disrupting sleep. Men were more likely to mention games and group chats and females focusing on content that is related to appearance. The results highlight the need for measures from an institutional perspective like curfews for digital devices and education on sleep hygiene in university hostels. Future research should investigate the long-term effects of specific digital detox programs.
subject: Articles
  topic: section
subject: Fear of Missing Out
  topic: keywords
subject: Sleep Quality
  topic: keywords
subject: Mental Health
  topic: keywords
subject: University Students
  topic: keywords
subject: Punjab
  topic: keywords
subject: Digital Detox
  topic: keywords
creator: Dr Eric Kwasi Elliason
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 20
ending page: 31
doi: 10.29121/ShodhVichar.v1.i2.2025.24

THE ROLE OF MEDIA IN PRESERVATION AND PROMOTION OF ANCIENT INDIAN KNOWLEDGE SYSTEMS IN THE PRESENT SOCIETY
type: item
description: Ancient Indian knowledge systems, such as Ayurveda, Yoga, Sanskrit, and traditional arts and sciences, hold immense significance in today’s globalized world. These systems, rooted in thousands of years of wisdom, are not only relevant to modern society but also contribute to holistic well-being, cultural preservation, and intellectual growth. However, the challenge lies in preserving and promoting these ancient systems in an era dominated by rapid technological advancements and cultural shifts. This paper explores the pivotal role of media in bridging the gap between ancient Indian knowledge systems and contemporary society. By examining the contributions of print, electronic, and digital media, this research highlights how media has facilitated the preservation and propagation of these systems. It also discusses the relevance of these knowledge systems in addressing modern challenges, such as health, environmental sustainability, and mental well-being. The paper concludes by emphasizing the need for a balanced approach to leverage media effectively while addressing potential challenges like commercialization and cultural appropriation.
subject: Articles
  topic: section
subject: Role of Media
  topic: keywords
subject: Ancient Indian Knowledge
  topic: keywords
subject: Preservation
  topic: keywords
subject: Promotion
  topic: keywords
subject: Future Direction
  topic: keywords
creator: Nilendu Chatterjee
creator: Dipak Kundu
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 43
ending page: 51
doi: 10.29121/ShodhVichar.v1.i2.2025.17

INVESTIGATION OF DIGITAL WELL-BEING AND INTOLERANCE TO UNCERTAINTY AS A PREDICTORS OF NARCISSISM IN SOCIAL MEDIA
type: item
description: The digital age has created unprecedented opportunities for self-presentation and validation-seeking behaviors, fundamentally altering the landscape of narcissistic expression. Understanding how individuals navigate uncertainty while maintaining their digital well-being has become essential for comprehending modern psychological dynamics. The primary objective of this study is to investigate the relationship between digital well-being and intolerance of ambiguity as factors that can predict narcissistic behavior on social media platforms. This study utilized a relational screening model and employed a quantitative research method to investigate. The study's sample group consists of a total of 422 individuals aged 18 and above. The survey method was chosen as the preferred approach for gathering study data. The survey comprises the Demographic Information Form, Narcissism in Social Media Scale, Digital Well-Being Scale, and Intolerance of Uncertainty Scale. The data was analyzed using Correlation and Regression analysis. In the study, a positive correlation was found between social media narcissism and digital well-being. The correlation between narcissism on social media and digital well-being was found to be highly positive. The study revealed that the sub-dimension of intolerance of uncertainty, specifically future-oriented anxiety, has a positive and significant effect on narcissistic tendencies. These results show that social media narcissism is related to digital well-being and various psychological factors, and these relationships are mostly positive.
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Narcissism
  topic: keywords
subject: Digital Well-Being,
  topic: keywords
subject: Intolerance of Uncertainty
  topic: keywords
creator: Merve Yavuz
creator: Süleyman Kahraman
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-12-15
publication date: 2025-12-15
starting page: 1
ending page: 19
doi: 10.29121/ShodhVichar.v1.i2.2025.28

IMPLICIT COMMUNICATIONS IN HIGHER EDUCATION PEDAGOGY
type: item
description: The subject of the article is the implicit method in post-industrial education; the object of the work is implicit pedagogy in inclusive education, the purpose of the work is to raise the level of higher education in the context of the fourth industrial revolution; to achieve this goal, the following tasks are being solved: analysis of trends in the development of education in the context of the fourth industrial revolution, analysis of trends in the influence of implicit knowledge, development of methodological foundations of implicit education.; The scientific methods in this article are: philosophy and methodology of science, conceptual approach, systematic approach, historical, logical and systematic analysis, forecasting, theory of pedagogy, didactics, analytical pedagogy; the scientific novelty of the work is associated with the formation of the methodological foundations of implicit pedagogy in the context of the fourth industrial revolution.
subject: Articles
  topic: section
subject: Education
  topic: keywords
subject: The Fourth Industrial Revolution
  topic: keywords
subject: Implicit Knowledge
  topic: keywords
subject: Science
  topic: keywords
subject: Pedagogy
  topic: keywords
subject: Didactics
  topic: keywords
subject: Implicit Pedagogy
  topic: keywords
subject: Communication
  topic: keywords
subject: Education
  topic: keywords
subject: Efficiency
  topic: keywords
creator: Valery Vladimirovich Glushchenko
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-06-06
publication date: 2025-06-06
starting page: 60
ending page: 66
doi: 10.29121/ShodhPrabandhan.v2.i1.2025.18

DIGITAL MEDIA IN THE 21ST CENTURY: A COMPREHENSIVE REVIEW OF TRENDS, SOCIETAL IMPACT, AND FUTURE
type: item
description: Digital media has transformed the way information is produced, distributed, and consumed in contemporary society. This review paper explores the evolution of digital media, its impact on communication, journalism, and entertainment, as well as its influence on social and political landscapes. The paper also discusses emerging trends and future prospects of digital media in an increasingly interconnected world.
subject: Articles
  topic: section
subject: Digital Media
  topic: keywords
subject: Mass Communication
  topic: keywords
subject: Social Media
  topic: keywords
subject: Journalism
  topic: keywords
subject: Technology
  topic: keywords
subject: Trends
  topic: keywords
creator: Rahul Jain
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-05-14
publication date: 2025-05-14
starting page: 56
ending page: 59
doi: 10.29121/ShodhVichar.v1.i1.2025.13

EXPLORING THE EFFECTIVENESS OF ALTERNATIVE DISCIPLINE METHODS IN GHANAIAN BASIC SCHOOLS: A CASE STUDY OF SELECTED BASIC SCHOOLS WITHIN THE GREATER ACCRA REGION, GHANA
type: item
description: This study explores Ghanaian teachers' perspective on the use of alternative disciplinary methods in basic schools compared to corporal punishment within the Greater Accra Region, contributing to the national debate on school discipline. The study adopted a mixed-method approach, utilizing surveys and interviews to collect data in other to gain a comprehensive understanding of teachers' perspective. 200 teachers participated in the survey, and in-depth interviews were conducted with a subset of the respondents. The findings revealed that while many teachers historically viewed corporal punishment as an effective disciplinary tool, a significant majority recognized its detrimental impacts, including physical injuries, psychological trauma, and increased aggression among students. Conversely, the study found strong support for alternative disciplinary methods such as positive reinforcement, restorative practices, and socio-emotional learning programs. Teachers reported that these methods were effective in promoting positive behavior, reducing disciplinary incidents, and enhancing students' social and emotional skills. The qualitative insights emphasized the importance of fostering a positive school environment through non-violent methods that build trust, respect, and mutual understanding. Based on the findings, the study recommends that the Ghana Education Service (GES) continue to enforce the ban on corporal punishment and ensure compliance with guidelines on alternative disciplinary methods. It also suggests the provision of continuous professional development for educators, adequate resource allocation, and public awareness campaigns to shift cultural beliefs towards non-violent forms of discipline.
subject: Articles
  topic: section
subject: Corporal Punishment
  topic: keywords
subject: Alternative Discipline
  topic: keywords
subject: Positive Reinforcement
  topic: keywords
subject: Restorative Practices
  topic: keywords
subject: Socio-Emotional Learning
  topic: keywords
creator: Richard Oti
creator: Vivian Adjeikaa Doe
rights: Copyright (c) 2025 ShodhVichar: Journal of Media and Mass Communication
date: 2025-02-20
publication date: 2025-02-20
starting page: 11
ending page: 34
doi: 10.29121/ShodhVichar.v1.i1.2025.7