Public Relations and Advertising

Public Relations (PR) and Advertising are two critical components of marketing and communication strategies for businesses and organizations. Public Relations involves managing the spread of information between an organization and the public to build and maintain a positive image. Advertising is the practice of promoting products, services, or brands through paid media channels to influence consumer behavior.

Topic Includes:

• Media Relations
• Crisis Management
• Corporate Communications
• Event Management
• Brand Management
• Content Creation
• Creative Development
• Media Planning and Buying
• Market Research
• Campaign Management
• Performance Analysis