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About the Journal
ShodhVichar: Journal of Media and Mass Communication is an online, half-yearly, open-access, peer-reviewed journal dedicated to deepening understanding of how media and communication shape contemporary life. Publishing in Hindi and English, the journal examines television, radio, print, film, digital platforms, and social media as powerful cultural, political, and economic forces that influence public opinion, identity, and everyday experience.
ShodhVichar aims to promote critical, research-driven reflection on media processes and practices—from content creation and distribution to audience reception and participation—by providing a space where scholars, practitioners, and students can engage with emerging debates, new technologies, and changing communication ecologies in India and across the world. All submissions undergo initial editorial screening followed by a rigorous double-blind peer-review process.
The journal welcomes high-quality contributions that advance knowledge in media and mass communication studies, including but not limited to:
- Media Theory and Criticism Conceptual and critical approaches to mass communication, media effects, reception studies, representation, ideology, and cultural studies perspectives on media texts and practices.
- Journalism and News Media News production and routines, ethics, credibility and trust, audience perceptions, digital and data journalism, and the role of journalism in democracy, development, and public discourse.
- Public Relations, Advertising and Strategic Communication Corporate and political communication, brand and reputation management, advocacy and campaign design, integrated marketing communication, and the impact of persuasive messaging on attitudes and behaviour.
- Digital Media and Platform Studies Social media cultures, digital well-being, FOMO and mental health, online communities, influencer and creator economies, platform governance, and the social, political, and economic implications of networked communication.
- Film, Television and Screen Studies Narrative, aesthetics and genres; national and regional cinemas; OTT and streaming platforms; audience research; and the role of screen media in shaping identity, memory, and public imagination.
- Media, Education and Well-being Media literacy, educational uses of media and digital tools, communication in teaching–learning processes, and the intersections between media use, family life, and psychological well-being.
- Media, Society and Culture Media and gender, sexuality, and marginalised identities; media and ancient knowledge systems; intercultural communication; and how media narratives reflect and shape social change, norms, and power relations.
ShodhVichar publishes full-length research articles, theoretical and critical essays, field- and practice-based studies, and book reviews that clearly relate to media and mass communication. The journal offers an innovative platform for researchers, students, practitioners, and educators to both learn from and contribute to this rapidly evolving field.
Our Global Relevance
Each article published in ShodhVichar: Journal of Media and Mass Communication contributes toward the achievement of the United Nations Sustainable Development Goals (SDGs). By focusing on media theory and criticism, journalism, public relations and advertising, digital media, and film and television studies, the journal examines how communication shapes public opinion, culture, and individual behaviour in contemporary society.
In line with its aims, scope, and recent publications on digital media, innovation communication, education, discipline practices, and mental health in relation to media use, ShodhVichar particularly advances:
SDG 3: Good Health and Well-being- By publishing work on digital media use, fear of missing out (FOMO), sleep quality, mental health, and the psychosocial effects of media environments—supporting healthier relationships with technology and communication platforms.
SDG 4: Quality Education- Through research on educational communication, alternative discipline methods, socio-emotional learning, and the role of media in teaching and learning, contributing to safer, more inclusive, and more effective educational settings.
SDG 8: Decent Work and Economic Growth- By exploring innovation communication, media industries, digital marketing, and communication strategies for businesses in volatile environments, thereby informing sustainable growth in communication-driven economies.
SDG 9: Industry, Innovation and Infrastructure- Through studies on digital media transformation, new communication technologies, AI-driven content processes, and platform-based ecosystems that underpin modern information infrastructures.
SDG 10: Reduced Inequalities- By examining media representations, access to communication, and public discourse across countries and regions (e.g., Ghana, Nigeria, Cameroon, India), highlighting how media can challenge or reproduce social, cultural, and educational inequalities.
SDG 16: Peace, Justice and Strong Institutions- By analysing how media report on insecurity, conflict, governance, and public policy, and how communication models influence public trust, participation, and accountability.
We welcome submissions from media scholars, journalists, communication professionals, educators, policymakers, and students. By combining rigorous research, case studies, and critical reflection on contemporary media practices, ShodhVichar fosters informed communication that supports democratic dialogue, social well-being, and progress toward the SDGs.
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