About the Journal

ShodhVichar: Journal of Media and Mass Communication is an online, half-yearly, open-access, peer-reviewed journal of studies focused on Media and Mass Communication Studies that publishes research papers in both Hindi and English languages. Media and Mass Communication Studies is an academic field that explores the Television, radio, newspapers, the internet, and social media among other media, and how they affect society. This discipline examines the creation, distribution, and consumption of content, and the role media plays in shaping public opinion, culture, and individual behavior.

The Journal aims to advance the understanding of media and communication processes, their impact on society, and their role in shaping public opinion and culture through research papers. The key subject consists of:

Academic essays, book reviews, critical statements on current events, and developmental practice all reflect on these subjects.

The journal presents an innovative platform for researchers, students, practitioners, and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.

Our Global Relevance

Each article published in ShodhVichar: Journal of Media and Mass Communication contributes toward the achievement of the United Nations Sustainable Development Goals (SDGs). By focusing on media theory and criticism, journalism, public relations and advertising, digital media, and film and television studies, the journal examines how communication shapes public opinion, culture, and individual behaviour in contemporary society.

In line with its aims, scope, and recent publications on digital media, innovation communication, education, discipline practices, and mental health in relation to media use, ShodhVichar particularly advances:

SDG 3: Good Health and Well-being- By publishing work on digital media use, fear of missing out (FOMO), sleep quality, mental health, and the psychosocial effects of media environments—supporting healthier relationships with technology and communication platforms.

SDG 4: Quality Education- Through research on educational communication, alternative discipline methods, socio-emotional learning, and the role of media in teaching and learning, contributing to safer, more inclusive, and more effective educational settings.

SDG 8: Decent Work and Economic Growth- By exploring innovation communication, media industries, digital marketing, and communication strategies for businesses in volatile environments, thereby informing sustainable growth in communication-driven economies.

SDG 9: Industry, Innovation and Infrastructure- Through studies on digital media transformation, new communication technologies, AI-driven content processes, and platform-based ecosystems that underpin modern information infrastructures.

SDG 10: Reduced Inequalities- By examining media representations, access to communication, and public discourse across countries and regions (e.g., Ghana, Nigeria, Cameroon, India), highlighting how media can challenge or reproduce social, cultural, and educational inequalities.

SDG 16: Peace, Justice and Strong Institutions- By analysing how media report on insecurity, conflict, governance, and public policy, and how communication models influence public trust, participation, and accountability.

We welcome submissions from media scholars, journalists, communication professionals, educators, policymakers, and students. By combining rigorous research, case studies, and critical reflection on contemporary media practices, ShodhVichar fosters informed communication that supports democratic dialogue, social well-being, and progress toward the SDGs.

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