INTEGRATING COMMUNICATION CHANNELS TO EDUCATE WASTE LITERACY: THE KILVELUR MODEL - A CASE STUDY

Abstract

Waste management is a significant global issue resulting from rapid population growth, unchecked consumption patterns, urbanization, and inadequate community participation. The waste management process involves segregation, collection, transportation, responsible disposal, and recycling. Cities with adequate disposal mechanisms and well-planned systems are less susceptible to ineffective waste management. Public participation and government efforts in addressing this issue remain important. Integrating communication channels to inform and educate about waste literacy is essential. This study aims to understand solid waste management initiatives implemented in Kilvelur (Urban Local Body) and the integration of communication channels in addressing waste literacy. The study aims to address the following questions: What solid waste management initiatives has the Kilvelur small urban local body adopted? What are the communication channels used to inform and educate about waste literacy? What are the challenges and gaps in the implementation of waste literacy initiatives at the urban local level? The study employed in-depth interviews with officials and the public from the Kilvelur local administration as the primary qualitative data collection method to explore waste management initiatives and the use and integration of communication channels in promoting waste literacy. Respondents were selected through purposive sampling, as they are directly involved in the design and implementation of waste management initiatives in Kilvelur. The study found that continuous information sharing on waste management significantly increased public responsibility. Effective source segregation is made possible through consistent field visits, rewards, and appreciation. The Kilvelur model shows that proper planning and effective implementation are possible by integrating all communication channels.