THE ROLE OF THE MEDIA IN DISSEMINATING INFORMATION ABOUT GOVERNMENT SCHEMES FOR THE MARGINALIZED SECTIONS (PERSONS WITH DISABILITIES) OF CHHATTISGARH

Authors

  • Satyapal Singh Rajput Researcher, Department of Journalism and Mass Communication, Shri Shankaracharya Professional University, Bhilai, Chhattisgarh, India Author
  • Santosh Kumar Assistant Professor, Department of Journalism and Mass Communication, Shri Shankaracharya Professional University, Bhilai, Chhattisgarh, India Author

DOI:

https://doi.org/10.29121/6cgc4006

Keywords:

Mass Media, Persons With Disabilities, Government Schemes, Media Impact, News 24, Ibc 24, Social Empowerment

Abstract

The objective of this research paper is to study the role of the media in disseminating information about government schemes designed for marginalized groups, such as persons with disabilities, in the state of Chhattisgarh. Specifically, this research analyzes the role of regional news channels—News 24 and IBC 24. The study is based on data collected from 400 respondents in Raipur district (comprising 200 persons with disabilities and 200 individuals from the general public/senior citizens) using a structured questionnaire. Additionally, secondary data obtained from the Chhattisgarh Government's Administrative Report (2023–24) was utilized. The study reveals that the media has made significant contributions regarding information about schemes, awareness of rights, social acceptance, and economic empowerment. The regular reporting, special programs, and on-the-ground coverage by News 24 and IBC 24 have expanded the reach of these schemes to both rural and urban areas. In conclusion, the media can be established as an effective and essential medium in the process of empowering persons with disabilities.

References

Agrawal, M. (2019). Welfare Schemes (कल्याणकारी योजनाएँ).

Bhatnagar, R. (2023). Contemporary Media Studies (समकालीन मीडिया अध्ययन).

Chaturvedi, K. (2018). Social Justice (सामाजिक न्याय).

Government of Chhattisgarh. (2023–2024). Administrative Report (प्रशासनिक प्रतिवेदन).

Government of India. (2016). Rights of Persons with Disabilities Act (दिव्यांगजन अधिकार अधिनियम).

Joshi, L. (2022). Media and Policy (मीडिया और नीति).

Kumar, S. (2020). Inclusive Development (समावेशी विकास).

McQuail, D. (2005). Mass Communication Theory (जनसंचार सिद्धांत).

Mishra, P. (2016). Democracy and Media (लोकतंत्र और मीडिया).

Pandey, R. (2017). Indian Media System (भारतीय मीडिया व्यवस्था).

Rao, T. (2015). Principles of Mass Communication (जनसंचार के सिद्धांत).

Sharma, R. (2018). Media and Social Change (मीडिया और सामाजिक परिवर्तन).

Singh, A. (2019). Development Communication (विकास संचार).

Verma, N. (2021). Media Effects Studies (मीडिया प्रभाव अध्ययन).

Yadav, S. (2020). Rural Communication (ग्रामीण संचार).

Downloads

Published

2026-06-29

Issue

Vol. 2 No. 1 (2026): Volume 2 Issue 1 January- June- 2026

Section

Articles

License

Copyright (c) 2026 Satyapal Singh Rajput, Santosh Kumar (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.

It is not necessary to ask for further permission from the author or journal board. 

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.