ASSESSING THE IMPACT OF SHORT-TERM VIDEOS: A BIBLIOMETRIC ANALYSIS OF CURRENT TRENDS IN RESEARCH

Authors

  • Aarzoo Research Scholar, Department of Mass Communication and New Media, Central University of Jammu, Bagla (Rahya-Suchani), District Samba, Jammu and Kashmir, India Author
  • Aditya Tiwari Research Scholar, Mass Communication and Media Studies, Central University of Punjab, Bathinda, India Author
  • Nishant Upadhyay Research Scholar, Department of Mass Communication and Media Studies, Central University of Punjab, Bathinda, India Author
  • Prachi Sharma Research Scholar, Mass Communication and Media Studies, Central University of Punjab, Bathinda, India Author

DOI:

https://doi.org/10.29121/ShodhVichar.v2.i2.2026.119

Keywords:

Instagram Reels, Youtube Shorts, Short Form Videos, Information Consumption

Abstract

Short-form video content has revolutionised the digital media landscape, with platforms like YouTube Shorts, Instagram Reels, and Facebook Reels leading the shift from traditional long-form content to bite-sized, engaging videos. These videos have become a powerful medium for entertainment, self-promotion, and information sharing, even influencing public attitudes and behaviour.

With the rise of creator-driven content and algorithm-based recommendations, short videos now dominate social media feeds and shape how users interact with information. This study conducts a bibliometric and network analysis using the Scopus database to evaluate global research trends on short-form video consumption (Reels and Shorts) from 2020 to 2025. The analysis includes publication output, co-occurrence, co-citation, co-authorship patterns, nation cooperation maps, tree maps, and three-field plots.

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Published

2026-09-11

Issue

Vol. 2 No. 2 (2026): Volume 2 Issue 2 July-September- 2026

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Articles

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Copyright (c) 2026 Aarzoo, Aditya Tiwari, Nishant Upadhyay, Prachi Sharma (Author)

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