THE PSYCHOSOMATIC COROLLARIES OF SHORT VIDEOS ON YOUNG ADULTS
DOI:
https://doi.org/10.29121/ShodhVichar.v2.i2.2026.127Keywords:
Short Form Video, Reels, Internet Addiction, Social Media, Digital DetoxAbstract
Social media often acts as a double-edged sword; on the one hand, it offers innumerable societal benefits but also poses overwhelming challenges. Multiple studies focus on organisational and governing responsibility but invariably ignore individual users’ amenability. Today’s internet-crazy era is inundated with reels and short-form video content on social media platforms, which has firmly taken hold of the youth of India and around the world. The angst that has made almost every household concerned is its usurious engagement, causing inveterate addiction, which entails neurological and cognitive repercussions primarily among the youth. Various studies have observed a correlation between short video addiction (SVA) and attentional disorder, heightened anxiety, depression, and memory loss. An exploratory study involving an extensive search across global databases and a full literature search across online research digital inventories enabled assessing the issue, pinpointing causative factors, and identifying therapeutic avenues to resolve this vexed sociological issue. The findings show significant engagement of youth who scroll SVA for at least 2 hours daily, which exemplifies a subliminal nexus between cognitive risks and SVA. This study urges involvement of governing bodies to establish a balanced digital ecosystem, incorporate mental health support services and policy interventions for responsible media consumption across the country.
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