THE IMPERATIVE ANALYSIS OF INNOVATION COMMUNICATION MODEL IN MANAGING BUSINESS IN THE ERA OF INSECURITY

Abstract

The study on the imperative analysis innovation communication model in managing business in Nigeria was formulated to review the current insecurity threat in Nigeria and how communication have contributed in managing its challenges. The scope of the study covers the six (6) geo-political zones. The researchers chose the population of the study from North East, North West, North Central, South East, South West and South- South zones from where a sample size of 380 was developed and 360 retrieved. Survey method was applied to enable the researchers solicit opinion of the respondents across the zones. The Findings reviewed that North Eastern part of Nigeria witnessed the highest number of insecurity within 2015-2024 including the number of closed schools and out of the school children in North Central and west. The study further reviewed that the most dreaded non-state actors in the security group is Boko Haram terrorists group seconded by Bandits, Herders and down in the South-East is unknown to gun men. Again, the role of communication was examined and the study showed that the area of communication has done relatively well but need to improve on managing the insecurity for healthy business environment in Nigeria. The study concludes that the period witnessed the greatest threat to human lives and properties across Nigeria orchestrated by insecurity challenges. The excesses of insecurity has adversely affected the promotion. The excesses of insecurity has adversely affected the promotion of business and attraction of investors to Nigeria. It recommends that every administration in Nigeria must be proactive in tackling insecurity using communication process like interpersonal communication and news media that evolve essentially on peoples-oriented professionalism to curb insecurity in Nigeria.