ARTIFICIAL INTELLIGENCE AND NEWS ANCHORING: TRANSFORMATIONS, CHALLENGES, AND ETHICAL IMPLICATIONS
DOI:
https://doi.org/10.29121/ShodhVichar.v1.i2.2025.70Keywords:
Artificial Intelligence, News Anchoring, Automated Journalism, Media Ethics, Deepfakes, Audience TrustAbstract
Artificial Intelligence (AI) has increasingly become an integral part of the modern news ecosystem. One of the most visible manifestations of this transformation is the emergence of AI-powered news anchors. These virtual presenters, driven by advances in natural language processing, computer vision, machine learning, and speech synthesis, are reshaping how news is produced, presented, and consumed. This paper provides an in-depth and critical examination of AI in news anchoring, tracing its technological foundations, global adoption patterns, impact on journalistic practices, audience trust, labor dynamics, and ethical as well as regulatory challenges. Drawing extensively on peer-reviewed literature, global case studies, and policy discussions, the study argues that while AI news anchors offer efficiency, scalability, cost-effectiveness, and multilingual reach, they also pose significant risks related to misinformation, erosion of public trust, deepfake misuse, algorithmic bias, and professional displacement. The paper concludes by proposing a comprehensive, multi-level framework for the responsible, transparent, and ethical adoption of AI news anchoring within contemporary journalism ecosystems.
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