PASSIVE SCROLLING AND MENTAL WELL-BEING: UNDERSTANDING ALGORITHMIC INFLUENCE ON YOUTH

Authors

  • Rameesha Phasal M.A. Journalism and Mass Communication, Department of Visual Media and Communication, Amrita Vishwa Vidyapeetham, Kochi Campus, Kerala, India Author
  • Dr. Renjith R Assistant Professor, Department of Visual Media and Communication, School of Arts, Humanities and Commerce, Amrita Vishwa Vidyapeetham, Kochi Campus, Kerala, India Author

DOI:

https://doi.org/10.29121/ShodhVichar.v2.i1.2026.95

Keywords:

Social Media Algorithms, Digital Well-Being, Kerala Youth, Passive Consumption, Fear of Missing Out (FOMO), Psychological Well-being

Abstract

This study investigates how social media algorithms affect the digital well-being, emotions, and daily routines of youth in Kerala. As platforms like Instagram and YouTube transition to algorithm-driven models, young users are increasingly exposed to curated content that shapes their self-perception and psychological states. Using a quantitative survey of 200 participants aged 18 to 25, the research identifies a strong correlation between passive scrolling and negative emotional outcomes, including anxiety, mental exhaustion, and Fear of Missing Out (FOMO). The findings suggest that while users are often aware of algorithmic curation, they remain trapped in "addictive loops" and "echo chambers" due to the ease of passive consumption.

References

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Published

2026-05-28

Issue

Vol. 2 No. 1 (2026): Volume 2 Issue 1 January- June- 2026

Section

Articles

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Copyright (c) 2026 Rameesha Phasal, Dr. Renjith R (Author)

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